Get answers to your top questions about Thomas' Performance-Based Listings advertising experience.
What are Performance-Based Listings?
Performance-Based Listings are the term for the business profiles on Thomas that utilize a pay-per-click framed model to grow and build your business. You set your budget and only pay when an evaluation click leads to your business profile.
What is an Evaluation Click?
Evaluation clicks are specific actions that lead a prospective buyer to your business, such as clicking your profile, website, video, or catalog from the category search result page. By clicking buttons or features on your profile on the search result page, they're showing interest and seeking more information about your business.
What makes Performance-Based Listings different from other platforms like Google Ads?
Performance-Based Listings focuses exclusively on industrial buyers, providing a more targeted and efficient advertising solution for businesses in the manufacturing and industrial space.
Will I receive ongoing support?
Absolutely. Our in-house industry experts partner with you throughout the entire process, offering insights and adjustments to maximize your campaign’s impact.
What do I get charged for?
You are charged for the evaluation clicks on your Thomas business profile when you are advertising through a Performance-Based Listing.
How is your campaign budget spent?
We strive to pace your budget as evenly as possible over your contract term. Campaign spending may under or over pace this goal due to the natural, variable timing of relevant market activity, which cannot be perfectly predicted or controlled.