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Your ROI and Analytics Dashboard

Fill Your Sales Funnel with Thomas Analytics Data

Access your ROI and Analytics Dashboard in your Thomas Supplier Account on the "My Company" tab. 

The ROI and Analytics Dashboard gives you enhanced visibility into your sales pipeline with a snapshot of your company’s performance on Thomas. Uncover the companies searching for you and target specific customer profiles. Never miss a buyer who reaches out to you: all of your buyer contacts arrive in one inbox, so nothing slips between different platforms. 

In-Market Buyers List

See every identified company with source, industry, latest search, and recent activity. Filter by source, buyer intent, industry, Ideal Customer Profile (ICP), and Thomas activity, or search by company or contact.

ICPs: Customer Targeting

See your ICPs, what they target, how many buyers they matched, and turn each on or off. Set up to 10 ICPs for your business.

Inquiries Inbox

Shows all RFIs through Thomas. We collect RFIs from Thomasnet.com, phone calls to your Thomas call tracking number, and white paper downloads.

Spam Filters

Spam and solicitation filters are active on your Analytics Dashboard. 


Analytics and Leads Overview Tab

A snapshot of your company's performance on Thomas.

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Impressions

The number of times your company appears on Thomas search results. 

Total Clicks

The number of times buyers click on your company. 

Website Referrals

The number of times buyers reach your website from Thomas. 

Total Leads

In-market buyers searching for categories you’re listed in with a contactable person. 

Inquiry

A buyer who contacted you first: an RFI through Thomas, a call to your Thomas call tracking number, or a white paper download. 

Recent Leads

Your newest leads with company, contact, ICP match, and latest activity. 

Clicks Breakdown

Profile, catalog, and video views and website referrals, each with its share of clicks. 


In-Market Buyers and Leads Tab

See buyers coming to your Thomas profile and their contact information. Gain visibility into the buyers searching for the products and services you sell before they reach out to you. 

Buyer Intent Lead Filtering

See buyers with a named contact, shown under the company name.

Filters and Search

Narrow by source, buyer intent, industry, ICP, and Thomas activity, or search by company or contact.

ICP Tags and Filter

Every buyer that matches an ICP is tagged. Filter to one ICP, all matches, or your target list.

Export to CSV

Export any list as filtered, including contact details, for your CRM.


Take Action: Contact In-Market Buyers and See Activity

Discover which companies and buyers are reaching your profile, and how they got there. We provide direct contact information for buyers searching on Thomas to show the full history and help you understand the buyer's intent. 

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Buyer Information Module (Header)

Shows the company that was evaluating your Thomas profile, including company details, matched ICPs, source, and the date the buyer first found you on Thomas.

Individual Contact Information 

Shows the individual buyer's contact information. We share name, title, email, and phone for each known contact at the company. Copy this data easily with one-click copy.

Activity Timeline

Shows each session in order for each contact. This helps close the loop for who found you on Thomas and how they got there. We show searches, pages and products viewed, RFIs, and calls per contact.


Ideal Customer Profiles (ICPs): Customer Targeting 

Build up to 10 customer profiles focusing on industry, company size, revenue range, and region. Manage your ICPs and see how many buyers they matched. 

ICP Builder Example

Ideal Target Customers Identified

Shows buyers who match your target ICPs. 

Total Target Customer Inquiries

Shows the Inquiries from your target ICPs. 

ICP Summary and List

See every ICP, what it targets, how many buyers it matched, and turn each on or off. 

ICP Customer List

This contains any named target customer profile accounts based on your defined profiles.