Here you'll find a breakdown of the Supplier Analytics dashboard; providing all of the data you need to monitor and maximize the value you receive from your Thomasnet.com advertising subscription.
Activity Overview: Metrics Definitions
Profile Views
The total number of views on your company profile page within the selected timeframe.
Website Views
The total number of views on your company’s website from Thomas within the selected timeframe.
Catalog Views
The total number of views on your product catalog pages within the selected timeframe.
Video Views
The total number of views your videos received within the selected timeframe.
Identified In-Market Buyers
The total number of buyers who have demonstrated an interest in a specific product or service that your company offers by engaging with your profile within the selected timeframe.
Opportunities
The total number of opportunities generated through Thomasnet.com via RFQs, RFIs and content downloads within the selected timeframe.
Performance Charts
Top Competitors
The companies that received the most sourcing activity within a matching set of your top 5 family categories.
Top Categories
Summarized the Search Views, click-through rate and number of positioning points for every category you in your Thomasnet.com advertising subscription.
Sourcing Activity
The total number of user visits to a specific supplier or category.
Sourcing Activity vs. Top Competitors
This section provides you with a snapshot of the total Sourcing Activity for the categories you are listed in and your share vs. your top competitors.
- Your Company Activity: The total number of visits to your company profile.
- Top Competitor Avg Activity: The average number of visits to your top 5 competitors.
- Total Available Market Activity: The total number of visits to the category families your company is listed in received.
Category Market Share vs. Top Competitors
This section provides you with a snapshot of the share of visitors you are capturing relative to the top competitors in each of your top 5 family categories.
- Your Company Market Share: The percentage of visitors to the category family that viewed your profile.
- Top Competitor Avg Market Share: The average market share for your top 5 competitors in the category family.