Here you'll find a breakdown of the Supplier Analytics dashboard; providing all of the data you need to monitor and maximize the value you receive from your Thomasnet.com advertising subscription.
Activity Overview: Metrics Definitions
Search Views
The total number of times a visitor sees at least 50% of your company profile card within supplier search results within the selected timeframe.
Profile Views
The total number of times a visitor views your company profile within the selected timeframe.
Website Clicks
The total referral clicks from Thomasnet.com to your company's website within the selected timeframe.
Catalog Views
The total number of times a visitor views a page of your product catalog on Thomasnet.com within the selected timeframe.
Video Views
The total number of times a visitor initiates your video(s) advertised on Thomasnet.com within the selected timeframe.
Qualified Leads
The total number of contacts generated through Thomasnet.com via RFQs, RFIs and content downloads.
Identified Companies That Viewed You
Companies who we are able to identify that have engaged with your company on Thomasnet.com. You can view the industry, revenue, and interest level indicator of that company. You can quickly link to their company profile, their website, or contact them directly.
Performance Charts
Top Competitors
The companies that received the most sourcing activity within a matching set of your top 5 family categories.
Top Categories
Summarized the Search Views, click-through rate and number of positioning points for every category you in your Thomasnet.com advertising subscription.
Sourcing Activity
The total number of user visits to a specific supplier or category.
Sourcing Activity vs. Top Competitors
This section provides you with a snapshot of the total Sourcing Activity for the categories you are listed in and your share vs. your top competitors.
- Your Company Activity: The total number of visits to your company profile.
- Top Competitor Avg Activity: The average number of visits to your top 5 competitors.
- Total Available Market Activity: The total number of visits to the category families your company is listed in received.
Category Market Share vs. Top Competitors
This section provides you with a snapshot of the share of visitors you are capturing relative to the top competitors in each of your top 5 family categories.
- Your Company Market Share: The percentage of visitors to the category family that viewed your profile.
- Top Competitor Avg Market Share: The average market share for your top 5 competitors in the category family.
Interest Gauge
A indicator of the level of the current interest a respective buyer has in your company based on the recency and frequency of their engagement with your profile:
Interest Level 4
A buyer has contacted you through Thomasnet.com.
Interest Level 3
A buyer has demonstrated a high level of interest in you by saving your company to a short list, downloading a white paper, or viewing multiple pages on your company profile.
Interest Level 2
A buyer has viewed your profile.
Interest Level 1
A buyer has viewed your company in a category search results page in the last two weeks or viewed your profile more than two weeks ago.
Interest Level 0
A buyer has viewed your company in a category search results page more than two weeks ago.