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Understanding Your Supplier Analytics Dashboard

Monitor and evaluate intent data from buyers viewing your Thomasnet.com profile 

Access your Supplier Analytics Dashboard in your Thomas Supplier Account on the "My Company" tab. 

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Above the fold, you will see your overall Activity Overview and a full list of Identified In-Market Buyers. Default time period is the Past 90 Days, but you can change that by toggling the dropdown menu. 

 

Activity Overview Definitions

Impressions

The total number of times your company was viewed in search results within the selected timeframe.

Profile Views

The total number of views on your company profile page within the selected timeframe. 

Website Views

The total number of views on your company’s website from Thomas within the selected timeframe.

Catalog Views

The total number of views on your product catalog pages within the selected timeframe. 

Video Views

The total number of views your videos received within the selected timeframe.

In-Market Buyers

The total number of buyers who have demonstrated an interest in a specific product or service that your company offers by engaging with your profile within the selected timeframe. When the search views toggle is off, the metric includes identified in-market-buyers who have searched for products and services you provide that viewed you in the search results but did not engage with your profile. View more detailed information about these in-market buyers in the Identified In-Market Buyers report under the Activity Overview. 

Leads

The total number of leads generated through Thomasnet.com via RFQs, RFIs and content downloads within the selected timeframe.


Performance Charts Definitions and Opportunities

Scroll down the page to see your intent data analyzed in a variety of performance charts.

Sourcing Activity vs. Top Competitors

The number of times that your company has been evaluated by in-market buyers vs the average of your top 5 competitors in relation to the total available market on Thomasnet.com. 

Category Market Share vs. Top Competitors

Your total market share of the categories where you appear vs your top 5 competitors on Thomasnet.com in terms of in-market buyer engagement.

Category Activity by Sourcing & Leads

The percentage of total leads generated and sourcing activity broken down by category.

Top Competitors

The companies that received the most sourcing activity within a matching set of your top 5 family categories.

Top Searches

The searches on Thomasnet.com where you've received the most exposure. This is really valuable information (that Google does not give you) to help you understand the searches buyers are initiating where you show up. Click the "expand" icon to view the full list of buyer searches.

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Top Videos

Your most viewed videos on Thomasnet.com.