Understanding product results: elements and terminology

Get familiar with the Catalog Navigator elements that make up a product line and an item page. We’re also going to talk about the terminology we use to describe these elements on the page.

1. Product results page

Let’s break down the product results page. In the video example, you can see a product line that contains many items. At the top you’ll see the product line name. To the left is a product image we call this the primary image, but you can certainly assign more than one image. To the right of that, there’s the product description. Below that in the table there is a list of part numbers. The columns across are the attributes. You can determine to hide or show attributes on different page types. For example, you can show four columns of attributes on the product results page, but on the item detail page you can show all of them.

2. Call-to-action buttons

On our product results page you’ll see some call to action buttons. One of which is a “Request Information” button, which allows you to check box an item and directly make a request. It’ll bring you to the Request Information page where you fill out contact information. 

If you have E-commerce enabled, you’ll see the module installed on the upper right-hand corner of your Catalog Navigator. You’ll have additional call to action buttons such as “Request Quote” and “Add To Cart.” 

3. Search functions

In the video example, on the product results page, the product line has a filtered search turned on in the left-hand corner. You can activate a “Search by Specifications” button which will bring you to a separate page to perform parametric search across attributes in that product line only.

4. Item detail page

Let’s continue to an item detail page. On this page you'll see the item description. It can be unique for this specific part number, or it can be inherited from the product line. To the left we also have the primary item image. This image can be unique, or again, be inherited from the product line. In this example, we have additional images. The item detail page title is a combination of the part number and what we call the item name. It’s important to have the item name unique for each occurrence. This will help with SEO value.

Discount table 

Looking at the right-hand channel, we can see that this item has a discount table assigned to it. The discount table is also reflected in the main table area. Dependent on style, you can choose to hide one or the other. 


Furthermore, on the right-hand side, there is a “DOWNLOADS” section where you can attach any type of asset to your item or product line. Most commonly, these are PDF files, ZIP files, or other reference files. 


On this item detail page, we also have a promotion. This allows you to cross-reference an item or a product line in another location. Promotions can be used for just cross-reference, for special discounts, and other features like free shipping. As we scroll down on the item details page, you’ll see a tab for “Specifications.” This is called the attribute group specifications. It is the default one. We have a list of all the attributes and their data values. In some cases, data values have more than unit of measure. In this example of an item detail page, we have lots of attribute data, and so we’ve grouped it into different attribute groups. You can see “Specifications,” “Dimensions,” and “Radial and Thrust Factors.”