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Thomas WebTrax: Getting Started and Best Practices

Turn your anonymous web traffic into sales leads for your company with Thomas WebTrax

WebTrax helps you seamlessly follow a buyer throughout their entire journey, from Thomasnet.com, to your website, to their most recent touch with your business. Use this real-time data to inform your outreach activities and keep your sales pipeline full. 

New Thomas Customers - Get Started With WebTrax 

If you are a new Thomas customer and do not yet have WebTrax access, request WebTrax access here »

You will also need to ensure that: 

  1. The company profile on Thomas is claimed. Claim Your Company here »
  2. The email address you are using for WebTrax is a part of your company's Team in the Thomas Profile Manager portal. Check your Team Settings here »
  3. webtraxs@thomasnet.com is added to your safe senders list and email address book
    1. Contact your webmail provider or ISP to add webtraxs@thomasnet.com to your safe senders list (the WebTrax confirmation email tends to come 1 business day after registration)

If you have any issues with the above steps required for WebTrax setup, please reach out to your Digital Marketing Consultant or to customersupport@thomasnet.com. 

Existing Thomas Customers - Learn More About WebTrax

If you already have access to WebTrax and need a refresher of how it work and best practices for success, check out this 5-minute WebTrax video overview.