Analytics Dashboard

Main Analytics Reports

Referrers

A report that provides a list of referrers ranked by how many individual user sessions visited a website through a particular site, search engine, or directory. Click on any referrer to be taken to filtered sessions report.

Top Pages

Lists pages viewed on a website in the order of how many times that particular page has been viewed overall. Note that a referral source funnel analysis can be displayed for any top page.

Entry Pages

Lists pages viewed first when a visitor lands on a website in the order of how many times that particular page has been an entry page.

Exit Pages

Lists pages viewed last on a website before a visitor leaves in the order of how many times that particular page has been an exit page.

Search Terms

Lists search terms/categories that visitors searched for and found a website. The count column tells how many visitors searched for the particular search term. If the user came from a category within the Thomas Network, the category will be displayed as a search term.

Duration & Depth

Provides percentages by the length of time visitors are staying on your website and the number of pages viewed by these visitors compared to the number of sessions in a given time period.

Browser & OS

Shows how many visitors use a particular Internet browser and operating system.


Definitions

  • Avg. Duration: Average time spent on a website by visitors when they come from a particular referrer.
  • Avg. Pages: Average pages viewed on a website by visitors when they come from a particular referrer.
  • Bounce Rate: The percentage of visits that come to the site and only view one page, when they come from a particular referrer.
  • White Page: Count of white page search terms used in a session for a particular referrer. (White Page search terms must be specified on Settings page.)
  • Sessions: Count of user sessions for a particular referrer. A session is defined as the activity that a user with a unique IP address performs on your website before a period of continuous inactivity elapses. For WebTrax, the period of inactivity time that ends a session is 30 minutes. If the visitor stops browsing your website and comes back to your website within 30 minutes, it is still considered one user session. If the visitor returns to your site after the 30 minute inactivity time period has expired, then it is counted as a separate session.
  • Top Pages: List of pages viewed the most on a website when referred by a particular referrer.
  • Top Entry Pages: List of pages viewed first on a website when referred by a particular referrer.
  • Top Exit Pages: List of pages viewed last on a website when referred by a particular referrer.
  • Direct to Site: When the user types your website URL into their browser and goes straight to your site without the help of a search engine, directory, or other website.

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