Skip to content
  • There are no suggestions because the search field is empty.

How to Install Thomas WebTrax

Now that you have WebTrax access, learn how to install Thomas WebTrax on your company website and customize audience targets. 

This 5-minute video overview gives you a step-by-step walkthrough of the WebTrax installation process. 

Steps for Installing WebTrax

  • Install the Thomas WebTrax tracking snippet on your website pages. 

    • To find your customized WebTrax tracking snippets, click “Settings and Tutorials” within the main navigation, then click “Tagging Instructions.” On this page, you will find the main WebTrax code snippet and code to track individual downloads using WebTrax.

      In order to use WebTrax, you must install the main tracking snippet that is customized for your WebTrax account. This tracking snippet must be placed on all pages on your website for complete WebTrax reporting, which can be easily copied right off of the “Tagging Instructions” page. Good places to implement the tracking snippet are just before the closing </body> tags within your website footer or just before the closing tags of your website header. If you run into problems, searching for “Install Custom Javascript” on your website platform's help site is a good place to start.

  • Customize your audience targets and high value page targets.
  • Review your default Technical Settings, such as bot filtering and enabling Thomas Network–only sessions in your WebTrax reporting.
  • Review WebTrax reporting to track, identify, and engage with companies interacting with your online presence.

    Tracking Downloads

    On the "Tagging Instructions" page, highlight the onClick=“LogClick(this);” and copy/paste it into your HTML, where your download appears. Any items tagged as this will be tracked as “Asset Downloads” within your WebTrax reporting.

    ex. <a href=”myfilename.pdf” onClick=“LogClick(this);”>PDF Name </a>