Account Setup & Website Research:
This consists of (1) setting up website analytics tracking (Google Analytics, Google Tag manager, Google Search Console, Google Data Studio Report, Webtrax); (2) establishing start-of-program benchmarks (site performance audits, keyword audits, backlink audits, ThomasNet profile audits); and (3) conducting research into keywords and topics most relevant to the company for content planning.
Through the initial setup and benchmark-setting process, we can track user behavior to and within the site and report on the progress of the SEO program at the month-by-month level and at the program-wide level.
What’s Included:
- Setup & installation of Google Analytics
- Set internal & spam traffic filters
- Set goal tracking + form submission tracking
- Setup & installation of Google Tag Manager
- Google Search Console verification
- Custom dashboard report built through Google Data Studio Report
- Setup & installation of Webtrax
- Optimization of ThomasNet profile
- Optimize links for ThomasNet categories
- Identify categories that do not have existing content on website
- Site performance audits
- SEMRush Site Audit & Screaming Frog crawl reports
- Troubleshoot and ongoing maintenance of any technical SEO issues
- Keyword audits
- SEMRush and Ahrefs keyword audit reports
- Backlink audits
- SEMRush and Ahrefs backlink audit reports
- Clean backlink profile of spammy, “toxic” backlinks
- Keyword research & content planning
- Competitive keyword research gap analysis
- Target keyword list
- Content plan
- Other setup items:
- Development of Schema.org structured data
- SSL implementation (HTTP/HTTPS)
Written Deliverables:
A key component of a successful SEO campaign. Written content is the most important part of a strong digital presence. It helps search engines and your audience understand what information and value you can provide to them.
What’s Included:
- 5 standard content pages (500-750 words)
- The five standard content pages can be composed of any newly created web pages and blog posts or optimizing current content on pre-existing pages.
- Includes outline creation, writing, up to two (2) hours of editing, and publishing for all standard content deliverables
- 1 pillar content page (1250+ words)
- Pillar pages are longer than typical content because they cover all aspects of the topic you're trying to rank for. This is a great opportunity to answer questions and address several different topics on your site.
- Includes outline creation, writing, up to two (2) hours of editing, and publishing
Multimedia Deliverables:
Multimedia is content that uses a combination of different content forms such as audio, images, animations, video, and interactive content. At Thomas, we focus mainly on the usage of infographics and videos to present your message in a visually pleasing and effective way, which helps keep the attention of your readers. When used together with other web elements, infographics help to gain higher rankings on Google.
What’s Included:
- 5 multimedia deliverables, either in the form of infographics or slideshow videos
- Includes infographic/video creation, editing, and publishing
Backlink Deliverables:
Backlinks are an essential aspect of SEO because they help to build your website's domain and page authorities, which directly contribute to Google’s search result rankings.
What’s Included:
- 1 ThomasNet backlink
- ThomasNet has a strong digital presence, so we utilize our high authority to provide a backlink that will boost your own domain authority.
- 5 high-authority domain directory listings
- Directory listings directly improve not only your overall backlink profile but your local SEO. This can help better showcase your website on Google to users within your business service areas.
- Google My Business optimization and management
- Optimizing Google My Business can improve your visibility for location-based keywords and on Google Maps.
Ongoing Optimizations:
Throughout the course of the program, optimizations will be made to the site regularly to further bolster site performance.
What’s Included:
- Search result appearance optimization (page titles and meta descriptions)
- Engagement optimization (improved calls-to-action, internal linking)
SEO Program Timeline:
